THE ONE PERSON LEFT IN THE WESTERN WORLD WHO HASN'T HEARD OF DAN BROWN'S THE DA VINCI....
Australian AFL veteran Peter 'Spider' Everit was on a celebrity quiz show called 'Australia's Brainiest Footballer' tonight. He got the following question, and gave the following answer :
Question : "The author Dan Brown wrote one of the biggest selling novels of all time. The title of the book is 'The Da Vinci....what?'
Spider : "Ahhh.....pass."
Congratulations, Spider, you have given proof to the marketing myth that everyone in the Western World has heard of this book. You proved them wrong.